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Globalization, the `new economy' and working women

Theorizing from the New Zealand designer fashion industry

University of Bristol, w.larner{at}bristol.ac.uk

Maureen Molloy

University of Auckland

This paper arises out of research on the New Zealand designer fashion industry. An unexpected success story, this export-oriented industry is dominated by women as designers, employees, wholesale and public relations agents, industry officials, fashion writers and editors, in addition to women holding more traditionally gendered roles as garment workers, tastemakers and consumers. Our analysis of the gendered globalization of the New Zealand fashion industry exposes a number of disconnections between women's positions in this industry and the literatures on globalization, clothing and fashion. We argue that the New Zealand designer fashion industry not only embodies new ways of working associated with the movement of first world women into the labour force, but its very success is underpinned by these changes. Our conclusion is that more work is needed to explicate links between globalization and first world women's entry into the labour force.

Key Words: designer fashion • gender • globalization • new economies • New Zealand

Feminist Theory, Vol. 10, No. 1, 35-59 (2009)
DOI: 10.1177/1464700108100391


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